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This ultimately leads to more sales and visibility. Unsourced material may be challenged and removed. Limca has an image of a lemon flavored soft-drink that revives your energy in hot summers. Chauhan decided to come up with his own formula, which he launched under the Limca brand in Limca has certain strong marketing points that help it to be one of the most consumed lemon flavor soda drinks.

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Limca has always positioned itself as a drink that provides you freshness with its distinct lemon flavor that refreshes you completely and therefore its ad campaigns also focus attracting the consumers on same lines.

This licma was last edited on 19 Decemberat It contains 60 calories per ml can. Limca is a lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.

llimca The formula does not include fruit, relying instead on artificial flavours. Coca-Cola7 UpSprite. Lemon-lime sodas Products introduced in Indian drink brands Coca-Cola brands. Retrieved from ” https: Prior tothe original formula of Limca contained brominated vegetable oil BVO. Limca now has the trust of Indian consumer although the drink is still unpopular with health conscious people.

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Languages Suomi Edit links. However, the glass bottles are resent to the manufacturers where they are properly washed and reused.

General Awareness Topic: LIMCA-The Brand Story

By using this site, you agree to the Terms of Use and Privacy Policy. Useful Resources Mocktest Take Test. Inwhen the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink soda brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up a cola-like drinkMaaza a mango -juice based drinkCitra a clear lemon-lime drinkand Gold Spot Orange flavour.

The drink is majorly sold in glass bottles as plastic and tin cans increases market price. Unsourced material may be challenged and removed. Retrieved 21 February Llmca aspirants are expected to know the success story of brands.

It is carbonated drink made majorly in India and few parts of the U. Limca has been pleasing the customers with its refreshing flavor and holds a strong position in lemon-drink segment. In an interview inRamesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke’s Lemonaderequesting them to share the formula for the drink with the promise limva to make it in India, which was turned down.

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Limca is a popular soft drink available in refreshing lemon and lime flavor. Why should you be selected?

Limca Soft Drink Bottle, Packaging Size: 2LT, Rs 78 /bottle | ID:

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From the B Schools. After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. Daily News and Analysis. Coca-Cola Sinaltrainal v. As a result of this ban, the formula for Limca was changed, and BVO was removed from the concentrate likca Limca. Caribou Limda Costa Coffee Georgia illy. Established Brands have been motivating consumers emotionally thus brands have become almost personified.

The soft drink is manufactured by the Coca-Cola Company and was launched in under the name Limca.